In March 2016 I interviewed Amy Durant, a successful Publishing Director, as a guest on my blog; two years later I am delighted to welcome Amy back as a co-founder of a new and exciting enterprise, Sapere Books.
Such a lot has happened in a comparatively short space of time. Not only have you started your own imprint, but have also been short-listed for major industry awards. How have these motivated you to build an even more dynamic career and when/how did the idea of ‘Sapere Books’ come into being?
I think all of three of us had been independently toying with the idea of setting up our own business, but none of us had the confidence to voice it publicly or ‘go it alone’. We all decided to move into freelance careers for different reasons after leaving our jobs in publishing, and one day – over a couple of drinks, of course! – we finally all blurted it out and realised this was something we could actually do! We all have strong skills in different areas and I think all of us are confident that we are much stronger in a partnership than we would have been on our own.
It is a lovely name, what was the inspiration behind it?
‘Sapere Aude’ was actually my school motto and roughly translated means ‘Dare to be Wise’, and ‘sapere’ on its own means ‘knowledge’, which we thought was quite appropriate for a publisher. It also links nicely to our owl logo. We wanted something a bit different that would get people talking, and it seems to have worked so far!
What do you think makes Sapere Books stand out from other publishers?
I think that – like many other small, independent publishers – we have the benefit of flexibility. We don’t have any external investors or anyone we have to report to, so we have the freedom to make all the decisions ourselves, which means we can experiment with things and change strategies at the drop of a hat. We have all worked with authors for a long time, and always felt in previous roles that authors got sidelined and somewhat neglected. Our focus is very much geared towards creating author brands and an author community, so everyone feels very much a part of the Sapere team.
What genre submissions are you seeking for Sapere Books?
At the moment we are publishing historical fiction (including crime, thriller, romance and saga); crime fiction; thrillers; romantic fiction; women’s fiction; popular history and historical biography. We are publishing both backlist, out-of-print books and brand new submissions, and we are particularly keen to hear from authors who have either already written more than one title, or plan to continue on a series from their submission.
You are one of three co-founders of Sapere Books, so I am delighted to welcome the other two: Caoimhe O’Brien and Richard Simpson.
What are your special roles within the company?
AMY: I am the Editorial Director, so all submissions come through to me, and ultimately, I decide what we publish, although this is something we all discuss together, and I often send scripts to Richard and Caoimhe for second opinions. I work one-to-one with authors once the contracts are signed, shaping their novels and getting them ready for the final copyediting and proofreading stage. I’ll then discuss publishing schedules and marketing strategies with Caoimhe to make sure all the books are released at the optimum time and work with her marketing plans.
CAOIMHE: I am the Marketing Director and I am responsible for the marketing and promoting of our books, authors and the company in general.This involves working closely with our authors on author branding, creating websites for them and coordinating social media campaigns.We have a dedicated team of reviewers and bloggers who play a huge role in a successful book launch and dealing with these eager readers is a really fun part of my job. I also spend a lot of time boosting the online profile of the company with the aim of growing our newsletter and reaching more readers.
RICHARD: I work as the Operations Director for Sapere Books, which basically means that I spend most of my time ensuring that the company’s balances are healthy and that Amy and Caoimhe have enough funds each month so that we can invest as much as possible in all of our books. We constantly reassess whether new methods and strategies that we are implementing are efficient and cost effective to ensure that we are the doing the most we can to help readers see and read our books. However, my time isn’t always spent looking over spreadsheets, as being a small company our roles frequently have to cross over meaning that I often spend some days of my week looking over manuscripts and researching new marketing strategies.
In my previous interview with Amy she explained that she grew up with a father who was a successful children’s author (Alan Durant) and therefore books had always featured in her life, fuelling her passion. Have you both had lifelong involvement with books and publishing?
CAOIMHE: I spent my childhood with my head in a book and did a degree and Masters in English at university but I didn’t consider publishing as a career choice until after my Masters. I wasn’t sure what career path to choose but when I thought about my constant interest in books throughout my life, it seemed like the only thing that made sense and I am very glad I made that decision.
RICHARD: : Although I spent the vast majority of my childhood with a nose in a book I certainly wasn’t surrounded by a bookish world. But although my parents weren’t avid readers they definitely fostered my love of history and encouraged me to read anything that I could lay my hands on. Perhaps their biggest influence on my life now was due to the fact that when I was a child they jointly began a small company, R & J Simpson Engineering, which builds and repairs historic racing cars. Seeing how a small company develops and works influenced me greatly when thinking about setting up Sapere Books with Caoimhe and Amy, and many of the lessons they learnt in the early years I’ve been very keen to implement into our company.
What do each of you look for in a book as readers?
AMY: I read widely and across most genres, so what really grabs me when reading a manuscript is the strength of the characters and whether I am compelled to keep reading. We publish ‘popular’ genre fiction, so all our fiction titles have to be plot-driven and to fit within the confines of those genres (we don’t publish anything overly literary or experimental), and we often sign up authors who are either writing a series, or have a few books, so I need to finish a book with the desire to read more by that author.
CAOIMHE: I mostly read contemporary and crime fiction with some historical fiction thrown in too. I look for plot and character driven novels. Readers enjoy lots of different genres and, as publishers, we must be able to look at a book objectively, not just as something we ourselves would want to read. But regardless of genre, the plot and characters must be strong enough to grab and hold the readers’ attention.
RICHARD: Unlike Amy and Caoimhe I spend most of my time reading nonfiction, particularly histories and biographies. Firstly what I look for in these books is that it must have a compelling subject, secondly it must be grounded in solid historical research, and thirdly, which historians who focus solely upon the research sometimes forget, it must be well-written. I’ve got a huge range of interests though and will happily read books about almost any subject from ancient Mesopotamia through to the development of Meissen pottery and beyond.
This is such an exciting venture and I am delighted to have signed up with Sapere Books.